需要金币： 500 个金币 |
资料包括：完整论文 |  |
 |
| 转换比率：金额 X 10=金币数量， 例100元=1000金币 | 论文字数：4814 |  | |
| 折扣与优惠：团购最低可5折优惠 - 了解详情 | 论文格式：Word格式(*.doc) |  |
CONTENTS
1. Introduction1 2. Literature Review...1 2.1 Key Concepts of Relevance Theory 2.1.1 Ostensiveinferential Communication 2.1.2 Optimal Relevance 2.2. Pun 2.2.1 Definition of Pun 2.2.2 Features of Pun 3. Analysis of Puns in Advertising from a Perspective of Relevance Theory6 3.1 Case Analysis of Puns in Advertising 3.1.1 Homophonic Pun 3.1.2 Homographic Pun 3.1.3 Grammatical Pun 3.1.4 Parody Pun 3.2 Function Analysis of Puns in Advertising 3.2.1 Attracting Attention 3.2.2 Avoiding Social Taboos 4. Conclusion..10
Bibliography...11 Acknowledgements12 |
