Abstract:As a part of language which exists objectively, euphemism reflects the social culture. This dissertation focuses on the application of English euphemisms in tour guide English presentation and service, business English communication and grammatical function, advertisements and news, social occupation and problems. People find that using some kinds of words would cause embarrassment in some occasions which affect the communication. Euphemism seems to be the lubricant that beautifies the words and makes the expression in a tactful and implicit way. Learning English euphemisms make us perform better in the daily communication.

Key words: euphemisms; applications; communication

Table of Contents

Abstract

中文摘要

1. Introduction-1

2. The Necessity of English Euphemisms-2

3. The Application of English Euphemisms-3

3.1 In tour guide English-3

3.1.1 The application in tour guide presentation-3

3.1.2 The application in tour guide service-3

3.2 In business English-4

3.2.1 The application in communication-4

3.2.2 The application in grammatical figure-5

3.3 In advertisements and news-6

3.3.1 Advertisements-6

3.3.2 News-7

3.4 In social occupation and social problems-8

3.4.1 Social occupation-8

3.4.2 Social problems-9

4. Conclusion…11

Bibliography.12

Acknowledgements13