Abstract

Euphemism is a common linguistic and cultural phenomenon, which involves all aspects of social life. It plays an important role as “lubricating oil” in language communications. In this thesis, researches of euphemism abroad and at home come first. Then, the definition of euphemism is clarified. Next, euphemism is discussed mainly from the perspective of its different pragmatic functions. And finally comes the conclusion. Four significant pragmatic functions here are introduced by analyzing the commonly used euphemism-related words and expressions in English speaking countries. They are the function of avoiding taboos, being polite, disguising and being humorous. The thesis aims at pointing out the vital significance of euphemism in daily communications and encouraging English learners to expand knowledge about euphemism thereby reducing failures in cross-cultural communications as well as promoting the intercultural communicative competence of English major students. 

Key words: English; euphemism; pragmatic function

Contents

Abstract

摘要

1.Introduction1

2. The Definition of Euphemism.2

3. Pragmatic Function of Avoiding Taboos.2

3.1 Euphemism for death . 3

3.2 Euphemism for sex  4

3.3 Euphemism for pregnancy. .5

4. Pragmatic Function of Being Polite 5

4.1 Euphemism for old age..6

4.2 Euphemism for appearance and figure 6

4.3 Euphemism for request and suggestion  7

5. Pragmatic Function of Disguising..8

5.1 Euphemism for commerce.9

5.2 Euphemism for poverty.10

5.3 Euphemism for occupation and unemployment..10

6. Pragmatic Function of Being Humorous.11

6.1 Euphemism in advertisement12

6.2 Euphemism in other aspects12

7. Conclusion13

References.15