Abstract

Nowadays, we are existing in a gorgeous world, which is filled with ads. They display us different kinds of products and services through newspapers, magazines, television, Internet, broadcasts and others. English, as an international language, is vital to the progress of advertising. But how to perceive and create English advertising is a challenge to most of us. This thesis makes an attempt to explore the language features of English advertisements from three aspects, which are syntactic features，lexical features and rhetorical features, so that we can make more rational judgment of English advertising products. 

Key words: English, advertising, language, features

CONTENTS

Abstract

摘要

I. Introduction-1

1.1 The definition of advertisement-1

1.2 Importance of studying language features of English advertisements-2

Ⅱ.Syntactic Features of English Advertisements-2

2.1 Use of simple sentences-3

2.2 Use of imperative sentences-3

2.3 Use of interrogative sentences-4

Ⅲ.Lexical Features of English Advertisements-5

3.1 Use of verbs-5

3.2 Use of adjectives-6

3.3 Use of compounds-7

Ⅳ.Rhetorical Features of English Advertisements-8

4.1 Metaphor-9

4.2 Parallelism-9

4.3 Pun-10

4.4 Repetition-11

4.5 Rhyme-11

Ⅴ. Conclusion-12

References-12