Abstract

This paper is to probe into the main features of the advertising English from three aspects: lexical, syntactic and rhetorical. This issue of whether advertisements language is attractive or not has become the point of attention. Through the lexical and syntactic studies of advertising English, we will find a way to help us improve the understanding of using words and sentences. Finally, we can give some advice for advertising English to benefit our learning or work in our daily life.

Key words: advertising English, linguistic features, rhetorical device

CONTENTS

中文摘要

Abstract

1. Introduction-1

2. The Development of Advertising English-1

3. The Features of Advertising English-3

3.1 The lexical features of advertising English-4

3.1.1 Use of verb-4

3.1.2 Use of adjectives-5

3.1.3 Use of pronouns-6

3.2 The syntactical features of advertising English-7

3.2.1Simple sentences-7

3.2.2 Elliptical sentences-9

3.2.3 Imperative sentences-9

3.2.4 Disjunctive sentences-9

3.3 The rhetorical feature of advertising English-10

3.3.1 Rhyme-10

3.3.2 Pun-10

3.3.3 Hyperbole-11

4. Conclusion-11

Works Cited-12