Abstract

An increasing number of foreigners would like to have a better understanding of Chinese culture nowadays due to flourishing tourism worldwide. However, different languages and cultural backgrounds make it difficult for foreign tourists to fully understand many Chinese tourist texts, including travel brochures and signs in scenic spots. Therefore, tourist translation should be treated on the basis of intercultural communication to meet the needs of readers. The irony is that many problems still exist in today's C-E tourist translation. The thesis helps summarize typical problems in current tourist translation, dig out the sources of them and provide some solutions to deal with these problems respectively with vivid analysis of examples in our society.

Key words: tourist translation, pragmatic translation, cross-cultural communication

CONTENTS

中文摘要

Abstract

1. Introduction-1

2. Significance of the Study-2

2.1 Tourism as a method of cultural transmission-2

2.2 Current development of tourism in China-2

2.3 The importance of tourist translation-3

3. Problems in Existing C-E Tourist Translation-4

3.1 Misspelling errors-4

3.2 Pinyin errors-5

3.3 Inconsistency-5

3.4 Excessive literal translation-5

3.5 Lack of explanation-6

4. Causes of Problems in C-E Tourist Translation-6

4.1 Lack of theoretical guidance-6

4.2 Differences in expressions and thinking patterns-6

4.2.1 Differences in expressions-6

4.2.2 Differences in thinking patterns-7

4.3 Cultural terms and specialized words-7

4.3.1 Cultural terms-7

4.3.2 Specialized words-7

5. Solutions to Problems in Current C-E Tourist Translation-8

5.1 Specification-8

5.2 Simplification-8

5.3 Restructuring-8

6. Conclusion-9

References-10