Abstract

Thanks to the development of economic integration, financial trades among diverse nations are becoming increasingly frequent as the world changing with each passing day. Business English, the tool of communication, has been playing an obviously essential part in that process. Meanwhile, news is an effective way for people to acquaint themselves with other country’s culture and vicissitudes of the global community. Business news not only broadens the horizons of entrepreneurs, merchants and average people, but also transmits large amounts of valuable information. However, because of differences in cultures and codes of language, few people can understand all the information of the English news accurately at once. News headlines, as the summary of the whole news, are terse and forceful, which makes the whole news easy to understand. 

In view of this situation, this paper analyzes features of business news headlines and proposes strategies for upgrading translation quality on the basis of functional equivalence theory of Eugene Nida, which targets at contributing to cross-cultural communication. 

Key words: business English news headlines; functional equivalence; translation strategies

Contents

Abstract

摘要

1 Introduction-1

2 Literature Review-2

2.1 About Functional Equivalence-2

2.2 Previous Studies on the Translation of Business News Headlines-3

3 Features of Business English News Headlines-4

3.1 Lexical Features-4

3.1.1 Use of Terms-4

3.1.2 Use of Acronyms and Abbreviations-5

3.1.3 Use of Coinages-6

3.2 Syntactical Features-6

3.2.1 Tense-6

3.2.2 Voice-6

3.2.3 Omission-7

3.2.4 Punctuation-7

3.3 Rhetorical Features-8

3.3.1 Alliteration-8

3.3.2 Metaphor-8

3.3.3 Pun-9

4 On E-C Translation of Business News Headlines from the Perspective of Functional Equivalence-9

4.1 Literal Translation-10

4.2 Free Translation-11

4.3 Amplification-12

4.4 Omission-12

4.5 Annotation-13

4.6 Reproducing the Original Rhetoric-14

5 Conclusion-15

References-16