Abstract: Since 1971, the company has been the world's leading special coffee retailer, baking and Starbucks brand owner. For a long time, the company has been committed to offering our customers the best quality coffee and service, to creating the unique "Starbucks experience", to making Starbucks stores around the world become the third life space except the workplaces and living places. Its guiding principles are providing the perfect working environment, creating the mutual respect and trust working atmosphere, and using the high enthusiasm to meet customers’ demand. In this paper, the focus that Starbucks' humanistic perspectives are being analyzed and the western culture that reflected are being discussed.

Key words: Western culture; Starbucks coffee; Humanistic perspectives

Contents

Abstract

摘要

Introduction-4

Chapter I． The relationships between boss and employee-6

1.1High requirements in training -6

1.2Reasonable praise and punishment-8

1.3 Humanistic care always exists -9

Chapter II． Relationships among colleagues-11

2.1 Effective cooperation-11

2.2 Helping each other-13

2.3 Friendly and extremely competitive-13

Chapter III．Waiters and customers -14

3.1 On the base of respect-14

3.2 Smile and patient-16

3.3 Satisfy customers’ special requirements-16

Conclusion -18

Bibliography -19

Acknowledgments-23