Abstract

With the development of Reform and Opening, Chinese international exchange opportunities more and more, English learning becomes increasingly important, a variety of English educational institutions forming a huge industry. As the world's largest non-English speaking countries, Win Bid of Olympics and the increasingly internationalization of China, Learning English has become a fashion and trend. English Training once was considered as “Pediatrics”, but now it has grown into a giant, from books, E-dictionary, repeater to a variety of training institutions, comprehensive formed a huge industry. This article is intended to discuss present situation of English education market, it exists uneven quality of service, price confusion, deception and other issues false, we need to improve teaching quality, strengthen market management, improve English brand of professional degrees, teaching methods diversification, reasonable division of the market, value-added service and other strategies to develop the market.

Key words: English training market, management, service, strategies

Contents

Abstract

摘要

1.Introduction-1

2. Literature Review-1

3. English Education Market in China-2

3.1 The present situation of English education market in China-2

3.2 The importance of developing English education market in China-4

3.3 Problems of English education market in China.5

4.Strategies of Developing Chinese English Education Market-6

4.1Improving teaching quality-6

4.2 Strengthening market management-7

4.3 Improving professional degree of English brand-8

4.4 Diversifying education tools-9

4.5 Expending the market reasonably-10

4.6 Adding value in service-12

5.Conclusion-13

Works Cited-15